Russian internet firm VK reported a net loss of 94.9 billion roubles (US$1.13 billion) for 2024, nearly tripling the previous year's loss of 34.3 billion roubles (US$405.7 million). The company attributed this increase to higher spending on content creation, attracting content creators, and investments in technical equipment and staffing, all aimed at driving audience growth. The financial results were disclosed on March 20, 2025, with an exchange rate of 84 roubles to the US dollar.